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Why a Negative Heel is a Positive

Negative to Positive. Originally founded in the 1990s, the Yogi brand takes its inspiration from the quirky and unconventional Earth and Roots shoes of the 1970s. The brand features shoes with a Negative Heel and has many positive benefits, as well as being stylish and ‘on the money’ in terms of fashion trends.

Earth Shoes were originally designed by Danish Yoga teacher Anne Kalsø who was passionate about health and wellbeing. A visit to Brazil led her to witness first hand the amazing posture of the local people who walked erect with a strong heel first action. This paved the way for the development of the Earth Shoe with its renowned and unique Negative Heel.


Thinking Positive About Negative

The shoe features a sole thinner at the heel than the forefront.

This helps walking heel downward first, just like walking on sand.

This change promotes healthier posture and deeper and more relaxed breathing.

We’re going to walk you through some of our most iconic Negative Heel styles, all available to order online today with free standard UK and European delivery.

Elijah Tumbled Leather/Suede Negative Heel

A contemporary take on a deconstructed hiking boot, the Elijah negative heel is crafted from premium suede and tumbled leather, naturally sourced materials delivering high quality craftsmanship and durability in equal measure. Available in Cola, Black and Oatmeal.

Fit Guide

These have a wide fit and are typically half a size larger than normal. Our advice would be to order one size smaller than you usually would.

Shop the Elijah Tumbled Leather/Suede Negative Heel

Orson Negative Heel

Crafted in Portugal from locally sourced materials and constructed with our signature negative heel, this heritage yet contemporary silhouette promotes good posture and comfort and is a staple shoe for the modern wardrobe. Available in Olive, Taupe and Black.

Fit Guide

These have a wide fit and are typically half a size larger than normal. Our advice would be to order one size smaller than you usually would.

Shop the Orson Suede Negative Heel

Lennon Suede Negative Heel

Hand crafted from supple suede, Lennon is sophisticated and stylish featuring a hand stitched centre seam. The negative heel is designed for comfort and improves posture. Earthy Tan and Charcoal options evoke Yogi’s timeless appeal. Available in Charcoal and Tan.

Fit Guide

These have a wide fit and are typically half a size larger than normal. Our advice would be to order one size smaller than you usually would.

Shop the Lennon Suede Negative Heel

Willard Suede Negative Heel

The Willard features tumbled leather and our signature negative heel sole, designed for comfort and improving posture. Created for our heritage collection, Willard is influenced by the Earth and Roots shoe from the 70’s. With superior materials, comfort and durability at the forefront of its unique design. Available in Mid Brown, Black, Dark Brown and Ivory.

Fit Guide

These have a wide fit and are typically half a size larger than normal. Our advice would be to order one size smaller than you usually would.

Shop the Willard Tumbled Leather Negative Heel

 

How Being Negative Was Embraced

Capitalising on the first ever International Earth Day, the shoes went on sale in the USA and immediately became popular especially amongst the trendy hippie culture of the time.

They were quickly picked up by the media and featured on the Johnny Carson Tonight Show and Time magazine. Negative Heel Technology is unique in that it enables shoes to be designed where the toes are positioned higher than your heels.

The trend from the 70s is back and is now more popular than ever as people become more and more aware of sustainability and hanker after the days of Flower Power and the Summer of Love. Yogi, a trend leader for the Negative Heel, has completely refreshed and revamped the style and have made it their own. Styles are made from premium, buttery leathers handcrafted on Vibram or crepe souls and feature classic, modern silhouettes and heritage inspired styles.

Why Go Negative?

Standard shoes, as some people believe, are designed in such a way that the body is thrown out of alignment and your centre of gravity is switched, which in time may lead to back pain and foot problems. In complete contrast, proponents of Negative Heel shoes say that the unique position relieves pressure on the back and encourages proper posture. They also stretch your calf muscles gently and more energy is exerted when walking, so they could be a great way to boost your metabolism at the same time.

 

 

 

 

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