Yogi x Hikerdelic Collaboration for Autumn/Winter 202120. 08. 2021
Introducing Yogi X Hikerdelic Autumn/Winter 2021, our new collaboration with Hikerdelic for the upcoming season. Following on from successful collaborations in 2020 and Spring/Summer 2021, Yogi X Hikerdelic features a new four-piece collection in exclusive shades inspired by the city streets meets the great outdoors - “where the peaks meet the precinct”. The collaboration is available now at hikerdelic.com, yogifootwear.com and selected Yogi retailers
The collaboration features the new Derek Boot in an array of colours in both leather and suede, including the playful anthropomorphised mushroom headed character, Eric, embossed onto the tongue of each boot. Inspired by 90’s big boots, we’ve taken this distinctive shoe further by adding a crepe sole, turning it into more of a chukka boot with a much hippier feel.
"It's great to be continuing our relationship with Yogi into a third season, the two brands are such a natural fit. For this season we've taken their Finn shoe and tinkered with it to create something new, which we're calling the Derek, as an homage to one of our mushroom mascots." – Mark Smith of Hikerdelic
Looking for Derek…
For the images in the campaign, we wanted somewhere that looked ‘other-worldly’ this led us to Parys Mountain located in Anglesey in North Wales. This former copper mine is rich in shades of orange and brown giving us the perfect. This playful narrative sees the model searching for a rarely seen, naturally occurring shoe in this beautiful landscape, hence the title 'Looking for Derek'.
“Our previous collaborations have been a great success with our customers, so we are excited to welcome a new character into our Yogi family in these latest city-meets-country style colours. The Finn is one of my favourite styles, so it is great to see it reworked with a Hikerdelic twist. Hikerdelic are experts in bridging that gap between workday and weekend life, so we’ve really enjoyed creating this new casual shoe together.” – Paul Batista head of sales at Yogi
Hikerdelic brings together the two worlds of rambling and raving in one concept. Following an inaugural collection for Spring/Summer'19, the brand has gone from strength to strength. With stockists such as Hip, Oi Polloi and End, as well as a growing presence outside of the UK. Hikerdelic crosses the streams with late 80’s Acid House and finds the perfect position between indoor shopping centres and outdoor pursuits between outdoor raves and underground caves. With its strong range of graphic tee’s, Hikerdelic has evolved into a much broader range of products available at hikerdelic.com
Find out why we love working with Hikerdelic here
Find out about future collaboration’s and our latest products by following our socials @yogifootwear