In the Hot Seat with Hannah Rochell01. 02. 2020
Celebrating the launch of our women's Yogi collection, in the hot seat this week is Hannah Rochell, more commonly known as En Brogue.
Hannah is a freelance writer and social media influencer. Her interest in all things fashion is evident from her carefully curated blog and social media channels.
Describe your personal style:
Lots of colour and print and a little bit retro.
What was the first item of clothing you ever bought for yourself?
I started choosing my own clothes well before I bought them with my own money - thanks Mum! I have memories of being in Tammy Girl when I was around 10 and picking out my own clothes. But thanks to a stylish family friend and an older brother who gave me their hand-me-downs, I don’t think I bought anything with my own money until I was about 14 and had a summer job. And I think it was a coral coloured body suit! I used to wear it with a pair of my brother’s old jeans and some Nike Air Huaraches.
Any faux-pas you'd rather forget?
A pair of pink patent leather loafers. They were part of my Acid Jazz aesthetic; I wore them with vintage brown flared cords and a knitted tank top. It’s weird - I would rather forget them because they are hideous, but I do still have them somewhere as they were a really big deal. I saved up and bought them from a catalogue, which would have been a right pain in 1995 before the Internet!
Tell us about the oldest item in your wardrobe:
I still have my first ever pair of Converse All Stars. They were my 13th birthday present and the colour was ‘grape’. They’re a size too small but they were the shoes that got me into shoes and I can’t bear to be parted with them.
What's the most expensive thing you've ever bought, clothing-wise?
Definitely shoes! I think they’re a good place to invest - great quality, well-designed classic shoes should last you for decades. So probably one of my pairs of Grensons.
How do you style your Yogi shoes?
I love that Yogis are really classic styles, which means I can style them all sorts of ways. My go-to for the Rufus is with a pair of tailored trousers, but I’d also wear them with skirts and dresses.
What do your Yogi shoes say about you?
I love the burnt orange colour, but combined with the classic design they fit with my slow styling pledge. A classic statement shoe.
Yogi was born in the 90s, what were you doing, what were you wearing and what were you listening to back in the day?
I came of age in the 90s; I turned 13 in 1990 and was 22 at the turn of the century. It was my time! It was also when I really discovered my personal style. I was really into Britpop (Blur were my favourite band) and Acid Jazz, and I also loved vintage shopping and I still have a few pieces from back then.
This season you'll be wearing…
Nothing new. I’ve pledged to buy no new clothes for a year, so I’m fishing out lots of stuff from the back of my wardrobe!
Who are your style heroes? (past and present)
Damon Albarn, David Bowie, mods and b-boys.
What fragrance do you wear?
I actually don’t wear perfume. I’ve discovered a lovely natural deodorant that smells so good I don’t need one!
Which is the best dressed nation?
Britain! Of course!
What can we expect to see for Autumn / Winter?
I’ve no idea! I’m not really following trends anymore. I think with the current state of our planet and the climate emergency we have more important fish to fry, so as far as clothes are concerned I’d like to encourage everyone to think less about fashion and more about style. Buy things that you love and cherish and will want to keep for years; items that are beautifully made and will last in your wardrobe for more than a few seasons. Classic shapes and ideas that aren’t faddy trends that you will go off after a few months. That’s why Yogi works so well for me, because they’re produced with longevity and minimising waste in mind.