History of Yogi Footwear25. 06. 2018
Yogi Footwear is a premium brand which launched in the 1990s creating handcrafted shoes in Portugal inspired by the unconventional Earth and Roots shoes from the 1970s. The brand enjoyed a cult following as the footwear choice for discerning men who valued style and quality with celebrity fans including David Beckham, Liam and Noel Gallagher and Paul Weller. In 2017 the brand relaunched recreating their recessed negative heel silhouettes it was renowned for in their Heritage collection plus new styles for their Classic and Contemporary ranges. Yogi Footwear uses naturally formed lasts with soft earthy leathers and buttery suedes which are hand sewn in the workshop, eschewing superfluous detailing for a clean and minimal aesthetic.
The original Yogi Footwear brand was inspired by the negative heel which was born out of the musical subcultures of the 70s and 80s. The design which slants down from the toes to the heels aimed to promote good posture with the shape emulating the way feet sink into sand and thus the wearer can walk in the most natural way. The Heritage collection relaunched with three shapes, Lennon, Orson and Willard which are hand made in Portugal, at a specialist third generation moccasin factory.
Yogi Footwear relaunched with Classic range of moccasin styles which are are hand crafted, featuring full leather, leather laces and natural crepe & vibram sole units. The Classic collection has an unlined moccasin construction which facilitates the reduction of glue in the manufacturing process. Styles Lawson, Lucas and Rudy are updated in fresh colours each season.
The Contemporary range features modern silhouettes which are juxtaposed with traditional construction methods, including soles engineered from natural crepe. Yogi’s functional and durable styles delivery comfort and authenticity in equal measure with styles Rufus and Winstone in seasonal shades.